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IdentityAIMC was set up in 2003 to cater to the growing demands of students interested in pursuing career in Broadcast Journalism, Advertising, PR/Corporate Communication, Event Management, Social MeSkilldia, Bollywood and also acquiring necessary skills in News Anchoring, Electronic Cinematography and Video Editing.
To produce creative and innovative young minds capable of leading and managing the tomorrow’s world of media and entertainment
To propel young minds into becoming effective communicators
To impart creative thinking skills by integrating various forms of knowledge of relevance to media & entertainment disciplines
To facilitate exploration of the medium thus enabling the students to apply what they have learned in various situations
