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IdentityTaking a franchise has become a global trend to run a venture successfully. An established franchiser develops a business format over the years with a lot of know-how and experience. That is the only reason that most of the franchisees succeed in developing a profitable business very fast. Starting a new business venture takes years of dedicated efforts. Still most of such ventures ultimately fail.
According to research of US Dept. of Commercial Services 95% of all franchisees succeed while only about 30% independent businesses succeed. Moreover you have to spend a lot of money for years to establish an independent business.
