Saurabh Kumar Shrivastav

Years of Experience in SEO Training Classes

12

Years of Experience in WordPress Training

12

Years of Experience in Digital Marketing Training

12

Years of Experience in Social Media Marketing (SMM) Training classes

12

Teaching Experience in detail in Social Media Marketing (SMM) Training classes

As a social media marketing instructor, I teach students the strategies and tools needed to create successful digital marketing campaigns across major social platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. My curriculum begins with an overview of each platform’s audience, algorithms, and best practices, helping students understand the unique characteristics and opportunities each offers. I cover key topics such as content creation, audience targeting, paid advertising, organic growth strategies, and social media analytics. Students learn to design compelling posts, write engaging captions, and create visual content that resonates with their audience. I also introduce tools for scheduling posts, measuring performance (e.g., Google Analytics, Facebook Insights), and A/B testing to optimize campaigns. Throughout the course, students participate in hands-on projects, such as building social media content calendars, running mock ad campaigns, and analyzing the effectiveness of real-world marketing efforts. I also teach students how to build and maintain a consistent brand voice and leverage influencers to expand reach. By the end of the course, students are equipped with the skills to manage social media accounts, drive engagement, and develop strategies that boost brand awareness, customer loyalty, and conversions. My goal is to help students stay ahead of digital marketing trends and prepare them for professional roles in the fast-evolving world of social media marketing.

Years of Experience in Google Adwords Training classes

12

Teaching Experience in detail in Google Adwords Training classes

As a digital marketing expert, I have extensive experience teaching Google Ads (formerly Google AdWords). My teaching approach is structured to help learners grasp both the fundamental concepts and advanced strategies in creating and optimizing successful Google Ads campaigns. I start by covering the basics of Google Ads, including understanding the Google Ads interface, setting up accounts, and navigating the various campaign types (Search, Display, Shopping, Video, etc.). I emphasize the importance of keywords, bidding strategies, and budget management to ensure a solid foundation. As I progress, I dive deeper into campaign optimization techniques, focusing on how to use targeting, ad extensions, and tracking tools to improve ROI. I provide hands-on guidance in using Google Ads tools like Keyword Planner, Google Analytics, and conversion tracking, ensuring that students learn how to analyze and refine their campaigns based on real-time data. I also highlight best practices for running successful ads, including writing compelling ad copy, A/B testing, and refining landing pages. Throughout the training, I use real-world examples to show how businesses of all sizes can leverage Google Ads to achieve their marketing objectives. My training is interactive, with practical exercises, case studies, and ongoing support to address any questions or challenges students may have. The goal is to provide a comprehensive understanding of Google Ads, enabling students to confidently run and manage their own paid search campaigns.

Years of Experience in Affiliate Marketing Classes

12

Teaching Experience in detail in Affiliate Marketing Classes

In affiliate marketing training, I guide students through the entire process of setting up and managing successful affiliate marketing campaigns. With my experience as an Amazon affiliate marketer, I emphasize practical, actionable steps to help learners earn commissions by promoting products across various niches. I start by explaining the fundamentals of affiliate marketing, including how affiliate programs work, how to choose the right affiliate networks (like Amazon, ShareASale, etc.), and the importance of selecting products that align with your audience's interests. I teach students how to find high-converting products, using tools and strategies to determine which items will yield the best results. In the practical section of the course, I demonstrate how to effectively promote affiliate products using different platforms such as blogs, YouTube, and social media. I focus on creating content that drives traffic and conversions, teaching how to write persuasive product reviews, create engaging videos, and build landing pages designed for affiliate sales. Another key part of the training is SEO and how it plays a critical role in affiliate marketing. I teach how to optimize content for search engines, leveraging keyword research, on-page SEO, and link-building techniques to improve organic traffic and affiliate commissions. Additionally, I cover affiliate marketing analytics, teaching students how to track performance using affiliate dashboards and tools like Google Analytics. I show how to interpret data to refine strategies, optimize campaigns, and increase earnings. Throughout the course, I provide ongoing support, answer questions, and share case studies and tips from my own affiliate marketing journey, ensuring that students can implement what they’ve learned in real-life scenarios. The goal is for students to leave with the confidence and knowledge needed to run successful affiliate marketing campaigns and start earning passive income.

Years of Experience in Search Engine Marketing (SEM) Training classes

12

Teaching Experience in detail in Search Engine Marketing (SEM) Training classes

In Search Engine Marketing (SEM) training, I focus on teaching students how to create, manage, and optimize paid search campaigns to drive targeted traffic and maximize ROI. Drawing from my expertise in digital marketing, I cover both the theory and practical applications of SEM, making sure students are equipped to run successful campaigns on platforms like Google Ads and Bing Ads. I begin with the basics of SEM, explaining the role of paid search advertising within a broader digital marketing strategy. I emphasize the difference between Search Engine Optimization (SEO) and SEM, and how they complement each other. I cover key concepts such as bidding strategies, keyword research, ad copy creation, and targeting techniques, ensuring students understand the core components of a search campaign. The training goes beyond just setting up ads. I dive deep into campaign structure and best practices for creating high-performing campaigns, including setting up ad groups, selecting the right keywords, and using advanced targeting options like geolocation, demographics, and device targeting. I teach students how to create compelling ad copy that drives clicks and leads, ensuring they understand the psychology of search users and how to craft ads that resonate with their audience. Optimization is a significant focus of my SEM training. I show students how to analyze campaign performance, set up conversion tracking, and interpret key metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), and ROAS (Return on Ad Spend). I provide hands-on experience using tools like Google Ads Editor, Google Analytics, and Google Keyword Planner to track performance and continuously refine campaigns. I also teach the importance of A/B testing, helping students understand how to test different ad variations, landing pages, and bidding strategies to improve overall campaign performance. In addition, I discuss budget management and how to scale campaigns effectively without overspending. Throughout the course, I provide real-world examples, case studies, and practical exercises to give students the hands-on experience needed to run SEM campaigns. I also address common challenges in SEM, such as keyword competition and budget constraints, and provide strategies for overcoming them. The goal of my SEM training is to ensure that students leave with the skills, knowledge, and confidence to create, manage, and optimize SEM campaigns that drive measurable business results.

Years of Experience in Marketing Training classes

12

Teaching Experience in detail in Marketing Training classes

In marketing training, I provide a comprehensive approach that covers the essential principles and strategies needed to build and execute successful marketing campaigns across various digital platforms. Drawing from my years of experience in digital marketing and affiliate marketing, I ensure that students understand both foundational marketing concepts and the latest industry trends. I begin my training by introducing core marketing principles, such as market research, target audience identification, segmentation, positioning, and branding. I explain how understanding customer behavior and market trends is critical to crafting effective marketing strategies. I emphasize the importance of setting clear objectives, defining key performance indicators (KPIs), and developing a roadmap for marketing campaigns. As the course progresses, I delve into digital marketing channels, including content marketing, social media marketing, email marketing, and influencer marketing. I guide students on how to leverage each platform effectively based on the nature of their product, audience, and marketing goals. I teach how to create engaging content, run social media ads, and build email campaigns that convert. SEO and SEM (Search Engine Marketing) are key components of my marketing training. I provide detailed lessons on how to improve website visibility and drive organic traffic through SEO techniques, such as keyword research, on-page optimization, link-building, and content creation. For SEM, I focus on paid search campaigns, including Google Ads, teaching students how to create targeted ads, optimize campaigns, and measure performance. I also emphasize the importance of analytics in marketing. I teach students how to use tools like Google Analytics and social media insights to track campaign performance, understand customer behavior, and make data-driven decisions to improve marketing strategies. A significant focus of my training is on conversion optimization. I show students how to optimize websites, landing pages, and call-to-actions (CTAs) to increase conversions and improve ROI. This includes using A/B testing, heatmaps, and user feedback to refine marketing assets. Throughout the course, I use case studies, real-life examples, and hands-on exercises to give students practical experience in applying marketing strategies. I also encourage students to experiment with campaigns in a controlled environment, allowing them to gain confidence in their decision-making and creative processes. By the end of the course, students are equipped with a holistic understanding of marketing that allows them to create and execute campaigns across digital channels, measure success, and continuously optimize their efforts for better results.

Years of Experience in Internet & Email Training

12

Teaching Experience in detail in Internet & Email Training

In my Internet and Email marketing training, I focus on equipping students with the knowledge and skills required to effectively leverage the power of the internet for marketing purposes, with a strong emphasis on email marketing techniques. Given my background in digital marketing, I provide both theoretical insights and practical strategies for successful online marketing campaigns. I begin by covering the fundamentals of internet marketing, explaining how businesses can use the internet to reach and engage customers. This includes an overview of various digital marketing channels such as content marketing, social media marketing, SEO, and SEM. I also explain the importance of a strong online presence, including building and optimizing websites, creating engaging content, and understanding web analytics to track performance. A key focus of my training is on email marketing, which remains one of the most effective channels for customer engagement and conversion. I teach students how to build and grow email lists, emphasizing strategies for attracting subscribers through lead magnets, opt-ins, and social media channels. I explain the different types of email campaigns—such as newsletters, promotional emails, and transactional emails—and how to create them with the right message, timing, and frequency. I dive deep into the technical aspects of email marketing, showing students how to use popular email marketing platforms (like Mailchimp, Constant Contact, or ConvertKit) to design, automate, and send campaigns. I teach the importance of list segmentation to ensure that emails are tailored to specific groups of subscribers, increasing relevancy and engagement. Students also learn how to create compelling subject lines, engaging copy, and effective calls to action (CTAs). Additionally, I cover email deliverability, ensuring that emails reach recipients' inboxes and are not marked as spam. I provide strategies for improving open rates, click-through rates (CTR), and conversion rates, including the use of A/B testing to optimize campaign performance. As part of the hands-on training, I guide students through the process of setting up and running their own email campaigns, from list-building to tracking the performance of each campaign using key metrics such as open rates, click rates, bounce rates, and conversions. I also demonstrate how to integrate email marketing with other digital marketing efforts, such as social media, to create cohesive and multi-channel marketing strategies. Throughout the course, I also address the legal and ethical aspects of internet and email marketing, including compliance with laws such as GDPR and CAN-SPAM, and the importance of respecting user privacy and consent. By the end of the training, students are well-versed in creating, managing, and optimizing internet and email marketing campaigns that drive engagement, increase brand awareness, and generate conversions, all while adhering to best practices and legal guidelines.

Years of Experience in Google Analytics Training Classes

12

Teaching Experience in detail in Google Analytics Training Classes

With 12 years of experience in the digital marketing field, I have developed an in-depth understanding of Google Analytics and an extensive teaching background specifically tailored to this platform. In my Google Analytics training, I focus on helping students master both the foundational and advanced aspects of analytics, empowering them to make data-driven decisions that enhance their digital marketing strategies. Key Aspects of My Google Analytics Training: Fundamentals of Google Analytics I start with the basics, covering the setup, configuration, and navigation of Google Analytics. This includes an in-depth explanation of metrics, dimensions, and the interface structure, so students feel confident navigating the platform. Audience Analysis I teach students how to analyze user demographics, interests, and behaviors, along with insights on device usage and geographic location. This module includes practical applications for segmentation, allowing students to personalize marketing strategies based on audience characteristics. Acquisition Insights Here, I explain how to track and interpret data from various traffic sources like organic search, direct, referrals, social, and paid campaigns. Students learn to assess the effectiveness of their marketing channels, enabling them to optimize their efforts based on performance. Behavior Tracking and Content Performance I guide students in understanding user interactions on websites, analyzing data on page views, time spent, bounce rates, and content engagement. This section covers strategies to improve user experience by understanding behavior flows and identifying high-performing content. Conversion and Goal Setup In this module, students learn to set up goals, e-commerce tracking, and custom conversions that align with business objectives. I emphasize goal optimization techniques to track lead generation, sales, and other key performance indicators (KPIs). Advanced Tracking with Google Tag Manager To provide a comprehensive skill set, I introduce students to Google Tag Manager (GTM), showing them how to set up tags, triggers, and variables for advanced event tracking. This ensures they can capture specific actions such as form submissions, video views, and button clicks without relying heavily on a developer. Custom Reports and Dashboards I teach students how to create tailored reports and dashboards that provide clear, actionable insights for stakeholders. This includes setting up custom alerts, data visualization techniques, and automated reporting, making data interpretation more efficient. Data Analysis and Decision-Making My training emphasizes the practical application of analytics data, teaching students to derive insights and make decisions to enhance marketing effectiveness. This module includes case studies and real-world scenarios, ensuring students can apply their learning to actual business contexts.