Contents

A.   Overview of SEO

1. What is Search Engine Optimisation (SEO)?
2. Understanding volatile nature of SEO
3. Understanding Search Engine Page Result (SERP)
4. Planning SEO execution and setting expectations
5. How SEO affects your business?

Quiz + Assessment test 1

B.    Keyword: Foundations of SEO

1. Importance of keyword research plan
2. How to research keywords
3. Tools to help you analyze keywords
4. Understanding keyword attributes
5. Understanding keyword distribution
6. Ongoing keyword evaluation

Quiz + Assessment test 2

C.    Content Optimization: How Search Engines and People View Web Pages

1. Understanding content optimisation
2. Optimising site structure
3. Recognising different types of content
4. Optimising textual page elements
5. Optimising for personalised search

Quiz + Assessment test 3

1. Content Optimisation : Technical SEO
2. Interpreting the code behind webpages
3. Understanding how search engines index content
4. Working with canonical URLâ??s and redirects
5. Leveraging microformats
6. Working with server-side effects
7. Using Google Search Engine
8. Using Bing Webmaster tool

Quiz + Assessment test 4                                                                                                                                                                          

1. Long term content planning
2. Overview of long term content strategies
3. Plan a successful content strategy and avoid common mistakes
4. Define your audience, topics and style
5. Understanding different types of content
6. Getting ideas for content
7. Working with an editorial calendar
8. Promote content using social media
9. Measure content performance

Quiz + Assessment

1. Link building strategy
2. Understanding importance of link building
3. Building internal links
4. Building external links
5. Finding link building opportunities

Quiz + Assessment

1. Measuring SEO effectiveness
2. Measuring SEO performance
3. Analysing Keywords
4. Analysing links

Quiz + Assessment test

1. SEO for E-Commerce
2. Understanding SEO and Ecommerce
3. Working with Schema for E-commerce
4. The technical components of E-commerce
5. Exploring E-commerce information structure
6. Producing E-commerce content
7. Leveraging link building and social media for E-commerce

Quiz + Assessment test

1. Leveraging Local SEO
2. Understanding local SEO
3. Using Google My business
4. Managing citiations
5. Getting reviews
6. Optimised for local

Quiz + Assessment test

1. Mobile SEO
2. Understanding mobile SEO
3. Configuring mobile SEO
4. Optimising for mobile
5. Developing mobile content

Quiz + Assessment test