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Training details:

Duration: 45 days (Mon to Fri)

Timings: There will be 3 hours class daily. You can choose one slot from these [ 9 AM to 12 PM, 12 PM to 3 PM, 3 PM to 6 PM]

Topics covered:

Digital Marketing Overview:

Digital Marketing and its Benefits
How Digital Marketing is changing the market scenario
Growth of Digital Marketing
Digital Marketing Process
Digital Marketing Pizza
Digital Marketing Goals
How to Gauge Success of a Digital Campaign?
Digital marketing Success Case Studies
Perks of Being Digital Marketer
How to start your Career in Digital Marketing?
Scope of Digital Marketing as a Careers Choice
Common Doubts related to Digital Marketing
Secret to Become Successful Digital Marketer

How to create awesome Websites?

The Story of Internet and Web
Understanding World Wide Web in detail
Types Of websites
How to create your first Website?
Web Designing and Development Overview
Basics of HTML
Basics of Web CMS
Basics of Wordpress Platform
Practice Sessions

Search Engine Optimization:

Understanding Search Engines
Understanding Web Traffic
Understanding SEO process in detail
The Science of Link Building
Understanding the role of Keywords
How to Create SEO Strategy for any Business?
Exploring the Dark side of SEO
Understanding Search Engineâ??s Quality Guidelines
Concept of Link Juice Flow
SEO Success Factors â?? A Closer View
How to Run a Successful SEO Campaign
Understanding Competitor analysis Process
How to do Keyword Research
Website SEO audit Checklist
How to start a Link Building Campaign
Link Building Tactics
Essential SEO Tools and Softwares
Practice Session

Becoming Google analytics Master:

Understanding the role of analysis
How Google Analytics work?
Major Components of Google Analytics
Understanding Customer Purchase Funnel
Macro and Micro Conversions
Understanding Attribution
How to Reduce Bounce Rate?
Understanding Account Structure
How to collect data from Google analytics Efficiently
An insight into goals, filters and funnels
Ecommerce Tracking
How to implement Campaign tagging
Creating Transparent Google Analytics Reports
Practice Session

Creating and Handling Ad Campaigns:

Understanding the rise of Digital Advertising
Knowing about different Ad Platforms
Different Ad Campaign Measurement Metrics
How to Get Google Adwords Certified
How does Google Adwords works?
Understanding Google Network
What are the different Ad formats?
Creating Effective Text Ads
Enhancing Ads with Extensions
How to choose the Best Campaign Type?
The Art of Organizing Campaigns
Reaching Customers with targeting
How to make your customers find you?
How to win Prominent Ad placement?
Improving Landing Page Experience
Ad Formats and Ad Extensions
An insight into Ad Auctions
The Science of Bidding
Determining a good bidding strategy
Manual and Automated Bidding
How to Adjust Bids
Aligning your budget with your goals
Using data to improve Campaign Results
Improving Campaigns with Experiments
Understanding Search Advertisement in detail
How to Implement Remarketing?
Understanding Display Advertisement in detail
Practice Sessions

Email Marketing:

Intro to Email Marketing
Importance in Customer Lifecycle
Understanding Mailing Lists and List segmentation
Strategies to grow mailing lists
Knowing about Email Marketing Restrictions
How to avoid spamming and hit the Inbox
Secrets to Improve Click Through Rates
A/B Testing Process
Preventing High Bounce Rates
Preventing High Unsubscribe Rates
Practice Sessions

Content Marketing:

Introduction to Content Marketing
Content Marketing in the Customer Journey
The Content Process
Planning Remarkable Content
How to Choose the Content format?
How to Choose Content topic?
Distributing Remarkable Content
Practice Sessions

Mastering Facebook Ads:

Understanding Evolution of Facebook
Objectives for Facebook Advertisement
Different Facebook Ad formats
Budget, Scheduling and Bidding
Introduction to Audience Network
Effective Ads Creation
App Install and Engagement Campaigns
A/B Testing
Recipe for Success
Ad Auction Process
Pricing and Budget Pacing
Ad Relevance Score
Ad Policies for Content
Running a test Ad Campaign

Hacking Lead Generation:

Introduction to Lead Generation Process
Components of Lead Generation
Secrets to create Effective Landing Pages
Tips for creating Thank You Pages
A/B Testing Process

Affiliate Marketing:

Introduction to Affiliate Marketing
How to Become a Merchant?
How to become a successful Affiliate Marketer?

About the Trainer

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SwiftPropel

Digital Marketing Consultant

As a Brand Marketing Expert, he helps global brands to gain visibility on the web through latest promotional strategies. He has been into search marketing industry since last 7 years.

His love for his niche has helped him in acquiring lots of skills enabling him to master the art of driving potential customers for a brand.

In order to add more passionate people in this journey, he started "SwiftPropel" in 2014, which turned him into an online entrepreneur. As far as work is related, he is addicted to quality and tries to give personalised attention to every client. Outside of work you can find him spending time with family, watching movies and reading.