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In order to communicate effectively, it is must to understand the target group and focus the message in line with the audience or target.
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Consideration means preparing every message keeping the receiver/audience in mind.
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Consideration implies “stepping into others shoes.”
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Consider the need and requirements of the audience in order to achieve effective communication.
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Focus on You instead of I & We.
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Handle matter from his/her point of view.
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Show optimism. Empathize on “what is possible” rather than “ what is impossible”
Use positive words – help, thanks, committed, healthy.