In digital marketing, what are the roles?

There are different specialties within digital marketing. SEO, Social media marketing, Google Advertising, Content writing, Performance marketing, etc.

As a digital marketer, you should be an expert in at least one of these specialties . An average digital marketer's roles include social media handling, creating campaigns across channels, like Google ads or Facebook campaigns, analyzing competitors, creating content and reporting, etc. In most cases, your roles will depend on your expertise. If your expertise is in SEO and PPC, you will be responsible for managing SEO and PPC campaigns.

In digital marketing, roles include Digital Marketing Manager overseeing strategies, Content Creator developing engaging material, SEO Specialist optimizing search rankings, Social Media Manager handling online presence, PPC Specialist managing paid ads, and Analytics Expert interpreting data for insights and strategy improvement.