0Facebook is one of the most dynamic mediums for communication today. Apart from being a social media platform it has also grown up to become a giant platform for flourishing businesses. It is the largest association of distinct like-minded communities and today, acts as a huge stage to market and sell your products and services online.Facebook paid Ads service is one of them.
If you have just bootstrapped your start-up and making a budget for something like Facebooks Ads seems like a tough task then this is the write up for you to understand how to increase facebook page reach without paying anything. But also ensure that you have to create a professional Facebook page. Here are 10 steps that can help you get unbelievable REACH and ENGAGEMENT without spending a dime.
Step 1
Ground Work On How To Increase Facebook Page Reach By Creating Extra Profiles Or Account
Does your mom or granny have a FB account? If not then create NOW- they will be your marketing managers. Also make some duplicate profiles of your team (my original account name is Alok, so I can create one with user name-“alok_social”.) You can make a pseudo profile with a pseudo name but be patient while using a pseudo account. You must also have enough information for recovery of the profile.
Step 2
Be Patient And Get Some Engagement On The Facebook Profiles
Be very active on these profiles and try to build a friend list as soon as possible. At least, you should have 5-10 such profiles (your online marketing managers).It is much better to use profiles having unique friend-lists and profiles from unique geographical location would also work better.
Step 3
Identify Niche Specific FB Groups and Join
Make a list of relevant groups where you can find your potential readers, prospects, clients, partners, customers, sellers, etc. Try to target groups with a larger number of members or followers so that you get maximum visibility. This will also help in positioning your brand well and penetrate the right market in short timer. This step is very important; you have to also keep an eye on the most active group. The activities on this group will help you to make strategies on how to increase facebook page reach.
Step 4
Get Engaged Like Anything For At least 2 weeks (Your First Stage of Marketing).
Try to identify the key members who are most active for a maximum time. Try building relationship with the admin (like, share and react to the Admin’s updates).
Step 5
Replicate In Your Team
Ask all your other teammates to do the same with their unique FB profiles (meant for marketing only), however, you all should be active with your original profiles also.
Step 6
Start Posting
Start sharing your posts gradually.Make sure that your posts are informative and add value to the group. Always craft a descriptor, which talks about a real problem(not just about the product you sell) and end it with a CALL TO ACTION.
Step 7
Tag people and Use Trending Hashtags
If you want to go deep in to how to increase Facebook page reach, you must have clear understanding on hashtags. Ask your team to tag at least 20 unique people when they post.It will help to boost your reach.Use of hashtags will also boost your visibility and tagging your post will enhance the search ability.
Step 8
Make A Schedule- Teamwork Matters (team of 4 people)
So as to leverage on your skills on how to increase Facebook reach organically you have to press on team work. Let say you post something in the noon hour (the most ideal time to post on FB is 1pm -3pm).Ensure that one of your marketing managers hits a like in 4 hours. The second one leaves a comment(tag at least 20 people in the comment). Make sure that your comment adds value to the post, to the group and the people you tag.After 4-7 hours the third marketing guy can like the same comment and the post.Second day, the fourth marketing manager needs to add a valuable comment and tag people in the post and on the same day late evening hours he can like the comment.
Step 9
Repeat
Repeat the cycle twice a week (ensure that one of the cycles should be during the prime hours in weekend)
Timing does matter and the culture of following the cycles must be hard.Follow the cycle for 4 weeks. The process can give quicker results with a larger team of online marketing managers.
Step 10
Get More IPs
Use unique IP addresses for the marketing managers. Facebook is wary of such tactics but you are an entrepreneur looking for results so be a quiet professional and do your job. As better result can be churned from a team sitting at different geographical locations (using unique IPS)
The above 10 points are just a collection of rules.With the same rules and process, a bigger team with better management one can achieve up to 100 k Reach that too WITHOUT SPENDING A PENNY.
So if you are a startup and don’t have a budget to spend blindly, then it is time to do something with these brick and mortar rules and gets substantial lead and sales just in one month.
