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Search Engine Optimization (SEO)
What is SEO
Introduction to SERP?
What are search engines ?
How search engines work?
On page optimization.
Keywords optimization
Content optimization & planning
Understanding your audience for content planningSEO course Jaipur
Content research & editorial calendarsetup
Adding social media plug-in on web pages
Internal linking
Meta tags creation
Creating webpage in HTML
Using Google webmasters tool & site verification
Sitemap creation and submission in website & webmasters
What is FTP?
How to use FTP?
Off page optimization
What is domain authority?
How to increase Domain authority?
What is page rank?
How to increase page rank?
What are back links?
Types of back links
What is link building?
Types of link building
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
Content Optimization:Â
Understanding content optimization
Optimizing for site structure
Recognizing different types of content
Optimizing textual page elements
Optimizing non-text components of a web page
Analyzing content quality
Exploring the benefits of user-generated content
Interpreting the code behind web pages
Understanding how search engines index content
Working with canonical URLs and redirects
Leveraging microformats
Working with server-side factors
Using Google Webmaster Tools
Using Bing Webmaster Tools
Overview of long-term content strategizing
Planning a successful content strategy and avoiding common mistakes
Defining your audience, topics, angle, and style
Understanding different types of content
Getting ideas for content
Working with an editorial calendar
Promoting your content with social media
Measuring content performance
Link Building Basics:
Understanding the importance of links
How the search engine killed the web directory
How link analysis revolutionized web search
Exploring the anatomy of a link
Explaining Google PageRank
Looking at PageRank in practice
Exploring keywords and Google bombs
The perfect link
Dealing with problem links
Analyzing linksSEO Training in Jaipur
Exploring the two types of links
Building internal links
Building external links
Grabbing low-hanging fruit
Fostering a â??think linksâ?? mentality
Working with â??localâ?? pages and directory links
Reciprocal linking: Is it worth the trouble?
Creating press releases
Working with article syndication
Working with bloggers
Creating link bait
Examining social networking links
Getting more links
Working with linking software
Buying links: Pros and cons
When is paying for links buying links?
Finding link services
Understanding linking jargon
Finding link-building opportunities
Executing a link-building strategy
Measuring SEO Effectiveness:
Measuring SEO performance
Analyzing keywords
Analyzing linksSEO Training in Jaipur
Analyzing the impact of social media
Understanding local search
Understanding Google+ Local
Setting up and optimizing Google+ Local
Getting more citations
Getting more reviews for your business
Optimizing your website for local search
The future of local search
Understanding cultural aspects of international SEO
Optimizing technical content for international audiences
Optimizing translated and localized content
Building links for an international audience
Analyzing and measuring an international SEO campaign
Avoiding pitfalls with international SEO
Determining your next steps