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Digital Marketing is a method to reach out, influence, and understand the choices and mindset of potential customers through any digital medium like social media, web applications, email, search engines, mobile applications, etc.
In simple words, it is every brand or service that we see as an ad while scrolling through our social media or google, it is the email marketing strategy that you receive about various products. Yes, an influencer promoting a product or small business to their followers through social media is also a Digital Marketing example.
Digital marketers should follow the latest developments and incorporate them into their strategies. As more companies turn to online advertising to reach a wider audience, digital marketing jobs continue to grow.
Digital marketing managers in the United States earn average annual salaries of more than $75,000. Other high-paying digital marketing roles include social media marketing specialists, PPC experts, digital marketing consultants, digital analytics experts, and search engine optimization (SEO) managers. Bloggers and YouTubers also have opportunities to write and video blogs professionally for digital marketing purposes.
There are many digital marketing careers available, but you’ll need a solid understanding of all techniques in the scope of digital marketing to succeed in 2023, especially considering the new challenges the pandemic has created. Simplilearn’s free Digital Marketing Fundamentals program helps digital marketers master the basics of this fast-growing discipline. Through dedicated online training, you can learn all you need to know about social media, PPC, SEO, web analytics, email, and content and mobile marketing so you can launch and maintain effective campaigns.