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The main reason behind is the sucess of product. The web developers builds the functionality needed, but UX designers do user research, they gather the requirement what users are expecting from the product and what are business goals.
Let me also try to expalin with a simple example:
Suppose, there is a tailor who has stiched a shirt with all pockets and right sizing, but this doesn't give a surity that his shirt will be purchased by user. The other factors, which also affects in buying decisions can be the beauty and comfortable of that shirt.
Now a days, all the global leading companies keep UX and user centric design on priority whether it's Apple, Google or Amazon.
Related Questions
Hi, I am a website designer. I used to convert psd into html and also use some basic Javascript for the functioning part. Now I want to work as a developer, so I want to know the scope of UI Development. What language should I need to focus on to get properly into development for the long term?
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