Neha S.

Years of Experience in Dance classes

3

Years of Experience in Digital Marketing Training

5

Teaching Experience in detail in Digital Marketing Training

Sure! Here’s a simplified version of what digital marketing training experience might look like: Teaching Digital Marketing: A Realistic Approach When teaching digital marketing, the main goal is to help students understand how to use online tools and strategies to promote businesses or products effectively. The way I approach this is by balancing theory with practical exercises, making sure students can actually apply what they learn in the real world. 1. Knowing the Students Every group of students is different, so I always start by understanding who they are. Some might be beginners who need the basics, like how websites rank on Google. Others could be entrepreneurs wanting to learn how to market their own business or experienced marketers looking to sharpen their skills. This helps me tailor the course to their needs, making sure beginners aren’t overwhelmed while more advanced learners are challenged enough. 2. Structuring the Course The course is divided into different topics that build on each other. Some of the key areas covered include: Search Engine Optimization (SEO): How to make websites rank higher on search engines like Google. Search Engine Marketing (SEM) & Pay-Per-Click (PPC): Using paid ads (e.g., Google Ads) to bring traffic to websites. Social Media Marketing: Promoting products and services on platforms like Facebook, Instagram, LinkedIn, etc. Content Marketing: Creating content like blogs or videos that engage audiences and build trust. Email Marketing: How to send emails that attract customers and keep them interested in the business. Analytics: Using tools like Google Analytics to track website traffic and understand what’s working and what’s not. By organizing the course in modules, it’s easier for students to follow along and gradually build their knowledge. 3. Hands-on Learning I believe the best way to learn digital marketing is by doing. So, I make the training as interactive as possible, combining lectures with practical activities. Workshops: I might give students a task, like creating a social media campaign for a fictional company, which allows them to apply what they’ve learned in a real-world context. Live Demos: When I teach paid advertising, I show students how to set up a campaign in real time. I walk them through everything—choosing keywords, writing ads, setting budgets—so they can see how to do it themselves. Learning the Tools: Tools are critical in digital marketing. I introduce students to important platforms like Google Analytics (to track website performance) and Mailchimp (for email marketing), letting them practice directly on these platforms. 4. Using Real-Life Examples I find that showing how real companies use digital marketing helps students understand the strategies better. For example, I might discuss how Amazon uses ads to drive sales or how small businesses can use content marketing to grow their online presence. These real-world case studies make the lessons more relatable and show that digital marketing can work for any business, big or small. 5. Regular Feedback Throughout the course, I give regular feedback so students know where they’re doing well and where they can improve. Whether it’s through quizzes, assignments, or one-on-one discussions, this helps ensure they are on the right track and feel confident applying what they’ve learned outside the classroom. This approach makes the training both practical and engaging. By the end, students not only understand the theory but are also able to create their own digital marketing strategies and use the tools they need to succeed.