Course Structure : Internet Marketing & analysis : What is SEO, SMO, SMM, SEM and Internet marketing? Types of internet Marketing and their variations. How to differentiate between Internet Marketing & SEO? Strategy and Technique of Internet Marketing. Understanding what SEO is all about : What is Search Engine ? How the search engine works ? Search Engine Usability in SEO Search Engine Architecture and Algorithm Content Optimization & LSI Algorithms : Content Optimization Keyword Density in Content Anchor Linking (Link Baiting) Heading Tags ( Page Title ) General Implementations Implementation of KEI effectiveness based Keywords. Differenciation between Local Keywords and General Keywords. How to find top keywords. How to get keywords for youtube. HTML Code Optimization & File Names Statistics : W3C certified Optimization Limitations of Title,Keywords & Description Google Analytics Code integration SEO business model and Campaign : What is SEO and SEM ? Limitations of Internet Business Models Basics of Campaign Development Overview of Google Adwords Off-page Optimization with ethics : Search Engines Submission Linking Building Process Types of Linking Methods Free Links / Paid Links Directory Submissions Google Places Listing Classifieds ads Posting Forum Signatures and Commenting Social and Blog Commenting Posting a Press Release Article Submissions Video Submissions Social Bookmarking Understanding Web Analytics & SERP Algorithms : Principles of Web Analytics(Google) Importance of SERP Algorithms Behavioral Science Search Engine Optimization : Search Engine Optimization White Hat SEO Vs Black Hat SEO Distribution of Page Rank Factors of SEO and Page Normalization Google SEO Guidelines Domain Names in SEO URL as keywords or Brand Name Search Engine Optimization 3.0 Property : Blogs Creations and Posting What is Web 2.0 Properties Community Advertising Link Wheeling Thematic linking Blogger, Tumbler, Webs Ethical Keyword Research & Analysis : What is a Keyword and Phrases? Types of Keywords Keyword Research Methodology Keywords Analysis Websites and Tools Keyword Competition Analysis Types of Phrase matches Keyword Density Localized and Language Keywords Research Social Media Campaigning & Reviews : Social Media Profile Creation Facebook Landing pages Social Media Optimization Preparing report for your client : SEO mistakes to avoid Website Analysis & Report Management Global Onpage Marketing Concepts & Web Metrics : Filenames Optimization and Sub-domain Usage Title Tag Optimization via Brand Name Meta Tags Optimization and Verification keys SEO Content Copywriting LSI Algorithm Anchor Links Optimization Using Snippets Image Tag Optimization Creating an txt, xml sitemaps Creating seo optimized content ROBOT.TXT Filing Malware Removal Guidelines Sitemap Generation Tools
Who should attend
BTech / MCA / BCA / BE / BA / BCOM / BSC Students. Working Professional in IT Related field or Non IT Related fields. MBA / BBA students. All Marketing Professionals. House Wives, Entrepreneurs, Businessman's All who want to earn from home.
Pre-requisites
Basic Computer Knowledge.
What you need to bring
Nothing.
Key Takeaways
You get a Certification in SEO with that you get opportunity to work on a live project learn how to optimize business in different medium and search engines. How video marketing is done. How Marketing Research is done. How to handle Clients and manage Client data.